Translucent Beverage Color Measurement

Liquid refreshments, or 'beverages', consist of a broad group of consumable liquids - ranging from carbonated soft drinks, fruit / vegetable juices, and milk to coffee, tea, and hot chocolate, as well as, spirits. Beverages form a key part of the culture of human society, and major brand owners know the importance that color appeal and color consistency play in a consumer's decision to purchase. That's why many of the world's leaders in beverage production, like Coca-Cola, PepsiCo, Unilever and Lipton, to name a few, rely on HunterLab's 60+ years of experience and knowledge in providing color measurement solutions to the beverage market.

Measure Color of Translucent Beverages

Translucent beverages may benefit from either transmittance or reflectance measurement modes, depending on the thickness of the light path selected:


  • If at the path length that your customer will view the sample, you can see slight details of your thumb or finger through the liquid, then transmittance is the preferred measurement method.
  • If you cannot see slight details, then reflectance measurement using directional 45°/0° is preferred, though it is also possible to use diffuse d/8° sphere geometry.

Path length is defined as the thickness of the sample from where the light enters to where it exits the sample. A simple test to determine the translucency is to pour the liquid into a clear container that simulates the thickness that the sample will normally be viewed, and hold your thumb on the back of the container and look through the sample.

Test Color of Translucent Beverage

Many of HunterLab's spectrophotometers are versatile enough to accommodate most applications of color measurement. However, based on 60+ years of experience and a thorough understanding of our customers' needs and product use, these particular instruments are most suited for this industries application.

UltraScan VIS (Diffuse d/8° sphere Geometry, Reflectance and Transmittance, 360-780 nm)

30% of our customers select this instrument for its extended wavelength measurement and its ability to measure both reflected and transmitted color of samples that are transparent to opaque.

Test Color with UltraScan VIS

If you are unsure which instrument type is right for your samples, please call or email HunterLab technical support and we will be happy to assist you in making the proper instrument selection.

AN 1002

CIE Standard Observers and calculation of CIE X, Y, Z color values

CIE Standard Observers and calculation of CIE X, Y, Z color values.

AN 1005

Measuring Color using Hunter L, a, b vs CIE 1976 L*a*b*

Measuring Color using Hunter L, a, b vs CIE 1976 L*a*b*.

AN 1013

Averaging in Color Measurement

Averaging in Color Measurement.

AN 1018

Using Hitch Standardization on a Series of Color Measuring Instruments

Using Hitch Standardization on a Series of Color Measuring Instruments.

AN 1031 Identification of Measurement Parameters

Identification of Measurement Parameters

Identification of Measurement Parameters.

AN 1033 Color versus Appearance

Understanding the difference between measuring color and measuring appearance

Understanding the difference between measuring color and measuring appearance.

Food Industry Brochure

The trusted choice of the world's leading food processing companies

The trusted choice of the world's leading food processing companies.

HunterLab Solution Matrix

Geometry, Measurement Modes, and Indices

Geometry, Measurement Modes, and Indices.

MM 5020 Measuring Translucent Semi-Solids with ColorQuest XE

Measurement method for translucent semi-solids using the ColorQuest XE, UltraScan VIS, or UltraScan PRO

Measurement method for translucent semi-solids using the ColorQuest XE, UltraScan VIS, or UltraScan PRO.

MM 5045 Measuring Translucent Semi-Solids with UltraScan VIS

Measurement method for translucent semi-solids using the ColorQuest XE, UltraScan VIS, or UltraScan PRO

Measurement method for translucent semi-solids using the ColorQuest XE, UltraScan VIS, or UltraScan PRO.

MM 5070 Measuring Translucent Semi-Solids with UltraScan PRO

Measurement method for translucent semi-solids using the ColorQuest XE, UltraScan VIS, or UltraScan PRO

Measurement method for translucent semi-solids using the ColorQuest XE, UltraScan VIS, or UltraScan PRO.